English Language And Global Identity English Language Essay

English Language And Global Identity English Language Essay With increasing popularity of English language as a second language it makes it a global language rather than a regional or a national language. The learning and use of English language also brings new identities along with it. This can be seen more comprehensively in the past two decades; as we can relate to global icons more than before, we have more global identities now. We can relate to English music, Hollywood movies, Global Icons, Heroes, Global brands etc. As Crystal (2000) stresses Language as the primary symbol of identity. When two persons of different nationalities or different origins meet; the first thing they bring together in the conversation is the use of a language which connects these two persons. Hence language is used as the bridge between two unknown persons for communication; giving them some type of identity and means to communicate. In recent years, English language has been used as a global language for communication between different nationalities hence increasing the importance and influence of English language. But the question arises if its possible to adopt a new identity without losing your original (or first) identity. A number of studies in the field of social psychology have shown that immigrants can feel emotionally attached to the new country without losing their attachment to their homeland (Harris 1980). In other words, in short term it might be possible to learn a new different language in isolation and without adopting new identity (or identities) related to that language or culture associated with it but in long term using this language with other people to communicate does bring changes in ones perceptions of identity and also brings new identities to an individual. According to a study by Goffman (1963) the personal identity is defined by how others identify us but not how we identify ourselves. Identity, language and second language learning The concept of identity is a rather loose one. This is evidenced by the fact that various dictionaries and articles seem to give different and slightly vague definitions. From the fact of being who or what a person or thing is (www.wordreference.com) to the state or fact of being the same on as described (www.dictionary.com), authors seem to struggle when trying to be precise with what elements constitute an identity. For that reason we particularly like a more open (but less vague) statement that defines an identity as the set of attributes describing (an aspect of) a person ( Koch 2002). This set of attributes tend to diverge depending on the specialized literature, and though is debatable whether or not a particular element constitute part of an identity, there seems to be a general agreement and understanding on the importance that a language has when giving form or description to a particular identity. It remains unclear if it is strictly necessary to be able speak a language (o r how deep is the knowledge of that language) to form an identity. According to (Love Ansaldo 2010) a native speaker is someone born and brought up from birth to speak a given language. A person is a native speaker if he/she is brought up in a family where the parents or other adults had the same experience with the same language during their upbringing. Hence, if you are a native speaker of a language that particular language is referred to as your mother tongue. However, these links between language and identity tend to refer to the mother languages and not so much about newly acquired ones. When it comes to second language learning, the effects of this language on the speakers identity depend on the reasons and level of assimilation of the language. According to the literature on Second Language Learning (SLL) (or Second Language Acquisition (SLA)), second language learners (L2) and foreign language learners have as main reasons for learning a second language family, profession, communication, personal interest and by requirements of an educational system. In addition, the variables age, language and personal engagement play an enormous role on the level of knowledge of a secondary language and to a certain extent to the way that it affects our identity (- Piller, -2002). Accordingly, if an individual is learning a language with motivation, that individual gets engaged in the process and perceives that knowledge as a benefit for the future, the level of assimilation of the language and its cultural background will have a deeper impact on his/her identity. On the contrary, if the reasons to learn a secondary language are imposed and are deemed as useless, that language will have a very limited impact on the personal identity. National Perspectives on learning English language as a second language India India is rich in languages.   There are 18 major languages spoken in India and over 1600 regional languages. Even though Hindi is the official  language. English has been with India since the early 1600s, when the East India Company started trading and English missionaries first began their efforts. A large number of Christian schools imparting an English education were set up by the early 1800s. The process of producing English-knowing bilinguals in India began with the Minute of 1835, which officially endorsed T.B. Macaulays goal of forming a class who may be interpreters between us and the millions whom we govern a class of persons, Indians in blood and colour, but English in taste, in opinion, in morals and in intellect (quoted in Kachru 1983, p. 22). English became the official and academic language of India by the early twentieth century. The rising of the nationalist movement in the 1920s brought some anti-English sentiment with it even though the movement itself used English as its medium. English is the second major language spoken in India and is used for much of the official business. It is the official language of the judiciary. Many people prefer to use English as a common language. A large percentage of people in India can speak and read English. English is also extensively used in education .The school education in the country is basically divided into two different categories. I.e. primary, secondary. Primary Consists from grade one to five, Secondary consists grade six to tenth. The school education available in three languages formats. One is state language format, another in national language format and English format. Choice depends on students. If choose State or National language format in school education, English start at secondary level. Choose English it starts from primary level. But graduation and after level it must be study in English. English is the most commonly used language of international commerce, politics, science, diplomacy, and the most commonly used language on the Internet. English is such a language having an international status and can provide the best medium to interact with outside world. India is a peace-loving country and wants to spread the same message to all countries of the world. We have to explain and convince friendly nations our point of view. Present Indian deal with export business   Ã‚  worldwide like software, textiles, chemicals, telecommunication hardware, food grains, iron and steel, consumer durables and electronics, Jewelers. To communicate with worldwide clients we require common language. In India is now seen as a major centre for software development. A significant number of international software companies have set up branches in India. English is the main language used in computing and Indian software engineers are proficient in English. My point of view, English is good language for communication to worldwide. A person who knows English is considered better educated. Such a person has a higher social status and may aspire for a better job. At present, most of students   Ã‚  taking English medium at primary level, but they are not studying state language and National language. English has changed Indian languages in many ways mostly through the incorporation of new words.   I would simply love to see all schools become English medium schools that teach the mother tongue as a compulsory second language. Pakistan The British ruled the Indian subcontinent (comprising of India, Pakistan, Bangladesh etc.) for almost two hundred years from 1756 1947. After the independence, the two newly formed countries inherited quite a few things from British Rule i.e. Army Structure, Train System, Governing Models, English Language, Civil Services etc. Pakistan adopted some of these things and one such thing is English Language. The country has two official languages: Urdu and English. Though Urdu is also the national language of the country; but it is English language which is substantially used in official communication at the Government level (also in Judiciary, the Legislature, and Civil Services etc.) The countrys constitution and its laws are written in English and the Legislature (National Assembly or/and The Senate) uses English language for amending existing laws or introducing any new laws. English is also extensively used in education. The school education in the country is basically divided into three different categories i.e. Primary, Middle, and High. Primary Consists from grade one to five, Middle from grades six to eight and High school consists of Grades nine and ten. The English language is compulsory at all three levels which mean that every student has to take an English language course for at least first ten years of his or her education. The education system especially in big cities is English based and every course is taught in English except Urdu Language course of course. The country also has another education system which runs in parallel to the Public education and often termed as Private Education (or Private Schools). Its education, curriculum and examination are mostly based on Cambridge International Examinations. The percentage of students going through this system is far less than the other system because of several reasons. But the general percep tion in the country about English language and Private education is thought to be Elite. English is also been used in businesses and corporations quite broadly. The private organizations especially multi nationals run their daily business based on English language. The products and services available for a consumer often give offers, ingredients, help in both English and Urdu. The mode of communication in offices at these workplaces is English. The policies, mission, vision, code of conduct etc developed by these organizations is often in English. Most of the times job interviews are conducted in English language and the candidates command over English language is one of the main factors being considered during the hiring process. When we look at the entertainment industry of the country; we find English very common there too. Cinemas show most of the newly released Hollywood movies and there is a big following of these movies; most of these cinema-goers are students, youth, middle class young families, working class in private sectors etc. New generation authors coming up with amazing pieces of art in English language Mohsin Hamid is one fine example with his The Reluctant Fundamentalist winning several awards including Anisfield -Wolf Book Award. The newly promoted English theatre industry has been growing pretty fast especially in the big cities like Lahore, Karachi, Islamabad, Multan etc. The cable T.V and internet has also played their part in this whole phenomenon. There are few English based local T.V channels and so many other channels air English programs on regular basis. Most of the youth are addicted to English (could be American, British, Australian By English I mean based on English language) T .V shows, movie channels, music etc. In our view, this growing influence of English language in Pakistani culture and identity has fruitful consequences as it makes the people learn and speak another language, be communicative with the outside world especially to remove wrong perceptions about the country and people of Pakistan and promote the positive aspects of the country. But this phenomenon also brings some tricky issues like diminishing use of Urdu language; perceptions about Urdu being language of poor and working class. We cannot deny the growing importance of English language especially in the last decade or so making it a global language but for Pakistan and its people presence of English language in different facets of life is a very positive sign as long as there is a healthy balance between the two official languages of the country. Bangladesh From the government point of view Bangla is the national- official language of Bangladesh and English is the most important foreign language. But in reality English is the second language of the country and in many places English is more important than Bangla in Bangladesh. Constitution: About the language of the country the Bangladeshi constitution clearly states: The state language of the Republic is [Bangla]. In the constitution nothing is mentioned about the status of English. English is not mentioned as a second language or official language. But many important government documents are written both in Bangla and English. The parliament proceedings are kept into these two languages. When a government body organizes a fair then often the souvenir is published in English. English in Law court in Bangladesh: After Independence the government took the initiative to implement Bangla language in law court. As a result, now the lower courts carry out their activities in Bangla but English is yet very influential in High Court and Supreme Court. If a lawyer wants to practice in Supreme Court then he must have a good command over English language. Many of the judges still give their verdicts in English language. It seems that this trend of using English will remain for the forcible future. English in Education sector in Bangladesh: Formal and institutionalized education system started in Bangladesh during the British rule. At that time Bangladesh was part of British India. There was a debate about the medium of education. Raja Rammohan Roy argued that the medium should be English rather than Sanskrit or Persian. During the British period the medium of education was largely in English. Calcutta University took an initiative in 1935 to introduce Bangla as a medium of education along with English. In Bangladesh the use of Bangla in college level started in the 1960s. Now students can answer in the examinations in Bangla or English. In the college level and university level after 1971 the government tried to patronize Bangla and implement it by replacing English in the education sector. In our general education system English has equal if not more importance than Bangla. In our education system English is really the Second language as all the students have to study it as a compulsory subject for twelve years. English and Administration: During the language movement the people of Bangladesh were afraid that if Urdu was established as the State Language of Pakistan then all the government activities will be carried out in Urdu and our people will suffer. As a result of the language movement, the Pakistani Regime kept on carrying out government activities in English language. After Bangladesh became independent the government of Awami League decided to replace English with Bangla in administrative works but after the death of Sheikh Mujib this process came to a halt and English continued to remain as the dominant language. It was during the rule of Ershad Bangla Procholon Aeen of 1987 was created and implemented. From that time English started to lose its significance in administration. However, it has to be mentioned that all the international communication of Bangladesh government is carried out through English. English in Economic activities: The economy of Bangladesh is dependent on foreign aids and export of some common items like readymade garments, jute, tea, fish etc and also we import a lot of things. Bangladesh is not self sufficient economically. Trading is more popular than production. Trading requires constant communication with foreign companies. Many of the companies who are involved in trading have to use English in dealing with foreigners. So it is clear that English is the dominant language in our economic activities. Comparison of English foreign languages like French, German, and Farsi: French and German have become very popular for economic reasons in our country. Learning these languages help us to increase our possibility to get a UN job. Learning French is also helpful for getting immigration to Canada. Also there are good facilities to learn these languages in Dhaka University, Alliance Francaise, and Goethe Institute. Recently, the English Institute of North South University has introduced French course. On the other hand during the Muslim reign Farsi was the language of the Royal administration and law court in Bangladesh. At present, a student can attend Farsi course for one semester by just paying tk. 250 in Iran Cultural Center but there are not many students who are interested to learn Farsi, French, and German. On the other hand, hundreds of students each year appear for TOEFL and IELTS exams in English language. From the discussion so far there is no doubt that English is the second language of Bangladesh but this reality is not reflected in our constitution. Officially Bangladesh is not known as an ESL country to the outside world. So Bangladesh should be declared as an ESL country by the government without any delay. We learn English not because we like Shakespeare or Dickens. We learn English from out of every day necessity. Ghana The Ghana perspective on language culture and identity. Several reasons account for the Ghanaian attitude towards the English Language and why English is learnt, widely spoken and thought in Schools in Ghana. Paramount among these factors is the multilingual nature of the Ghanaian populace and the vis a vis this has posed to national development. Ghana like many African countries is characterized by people with different ethnic backgrounds and for that matter different language. There are over 60 languages spoken by over 18 million people in Ghana (National Population Census of 2000), which connotes that at least one distinct language is spoken by every 300,000 people on average. The multilingualism nature of the Ghanaian population has come with several challenges with regards to defining a Ghanaian Identity and what makes a person a Ghanaian. Historically, the multilingualism had transpired as a result of various ethnic migrations from different empires on the African continent who settled in Ghana in the early 1200 AD. As a result of the ethnic differences there had been conflict over which ethnic origin dominates and has appropriate ownership to various lands and regions in Ghana. The influence of the multilingualism in Ghana on national development and national identity has created several debates and efforts from a section of Ghanaians at achieving and selecting one local language to be adopted as a national language for official communications in businesses, governmental proceedings, School administration, teaching and learning as well as for inter ethnic trade communications. However these efforts have been gravely thwarted by the Ghanaian perception of local languages and the influence of the English language as inherited from the Colonial masters. The premier constitution of Ghana known as The Gold Coast constitution made specific prerequisites for Elected Members of the legislative assembly to be able to speak and read the English language with a degree of proficiency sufficient to enable them to participate in proceedings of the assembly since such proceedings were totally conducted in English. However the 1992 version of the constitution has dropped this requirement. This clearly demonstrates the extent of prestige and significance that the Ghanaian community placed on the usage of the English language for official proceedings. Formal Education began with the influence of the European merchants and the Christian missionaries who invaded the then gold coast in the early 15th century.   Missionaries started building schools and educational centers   Ã‚  and used them as training grounds for their converts. During such trainings emphasis were laid on the learning of the English language than any local language at the time. As a result by the 1890s English was the sole language used for training in schools in the (McWilliam and Kwamena-Poh 1975) The British colonial rule of over a century (1821-1957), led to the establishment of English as the most prestigious and the only official language of the country, a privileged position that the colonial language has retained after independence as well, till the present day. The English Language is today employed in television and radio broadcasts, news papers, magazines, book publications, legal proceedings and documentation, and all forms of official proceedings. The peculiar prestige enjoyed by the English language is clearly evinced in the words of this Ghanaian journalist, who claims that: English [à ¢Ã¢â€š ¬Ã‚ ¦] enjoys great prestige in the country as it is seen as a language of power and security. Competence in English gives one the power to exercise authority; t is a key to ones advancement in society. It enhances ones chances of getting a good job. A person who wants to feel secure learns English as it is one of the requirements for employment in many areas. (Saah, 1986: 370)6 Sweden For people growing up in Sweden, English is scheduled from the 4th grade until the second year of high school. This means that Swedes study English from the age of ten until seventeen. It adds up to a total of eight years of schooling in the English language. In addition to this many students also have the option to learn a third language for 5 years, from 7th grade to second year in high school. Learning two languages besides the mother tongue is the normal scenario for Swedish academics. The third language is most often German, French or Spanish although lately Italian has been introduced as a choice of third language as well. While the rigorous English education is mandatory in Swedish schools, it should be stated that the third language is optional. Little reflection is needed in order to understand the importance of a second language among Swedes. There are approximately nine million people living in Sweden and Swedish is not spoken to any greater extent in other countries. Due to this it is easy to see how the people in Sweden could benefit from speaking another language in order to communicate outside their national boundaries. The choice of English as a secondary language in Sweden is linked to the size of the language and its influence on the developing countries in a historical perspective. Even though it is clear that size alone was not a single deciding factor when establishing a second language for Sweden, it is obvious how it has been of importance. The Mandarin language has more than twice the speakers and Spanish is also spoken by more people than English. Further, Hindi and Arabic are just slightly smaller languages than English as it is the native tongue for large populations over the globe. However, even though th ese languages are larger or in the same size as English they have not been that useful to the Swedes. This has to do with the general development level of the societies where these languages are predominant. Take mandarin for instance, as China for a long time has been less developed than Europe and America the opportunities to do business with the country has been insignificant compared to the ones presented by countries within Europe and the US. The historical connection to America is also part of the explanation to why English is widely spoken among Swedes. In the ninetieth and twentieth century there was an extensive emigration from Europe to America. Due to harsh living conditions in the Scandinavian region during the time, more than 1,3 million Swedes packed their belongings on boats in order to sail over the north Atlantic ocean. Stories passed on from emigrants to their relatives left in Sweden led to a common perception of America as the prosperous land in the west among Sw edish inhabitants. This affected the general attitude towards the English language and gave people incentives to learn English in order to pursue happiness on the other side of the sea. This is an important event that laid the foundation for the English language in Sweden. Besides this Great Britain was an early developed nation as it was one of the first to become industrialized during the ninetieth century, an event that had huge impact on English in Sweden. In Sweden, comprehensive education is not the only driving force that has developed the English speaking skills among the population. Different media has also contributed in a great sense. As motion pictures from abroad (read Hollywood) seldom, with the exception of childrens movies, are dubbed, the Swedish audience is confronted with the English language each time they amuse themselves with a good film. Swedish television also shows a large number of English speaking shows and series. In fact most of the popular programs are from America or Great Britain. In Sweden all young people are familiar with Jay Leno, Dr. Phil, Top Gear and the various HBO productions such as Entourage, Sopranos and True Blood. When aired these broadcasts are never dubbed, instead Swedish text is provided in order to facilitate understanding. In addition to television and movies, other media such as music, games and the Internet predominately use the English language. The current development is a self fulfil ling prophecy. As more and more media is produced with English as the main language, users of this media adapt and become comfortable with using the language as a natural way of communicating. This is something that has formed the younger generations growing up in Sweden as they are confronted with the English language to a large extent in their daily lives when watching films, playing video games, browsing the Internet or listening to music. To verify the accuracy of the statements above one only has to go two generations back in time. Most grandparents in Sweden do not speak that good English and parents are not as fluent as the generation currently graduating. Similar it seems reasonable to believe that future kids and their grandchildren will be fluent in English, meaning they will be equipped with two native languages. Spain Spain, on the contrary, has the second language with more native speakers in the world divided into 44 countries. Spanish culture, language and religion, historically and forcefully spread into many countries, ensure that Spanish is not endangered and still allow Spaniards to communicate with a large part of the global population. In addition to that, a simple look into Spains recent history shows that after Spanish Civil war (1936-1939), the country fell into an almost 40-year dictatorship that ruled the country into a complete autocracy. For the first half of the dictatorship, Spain relied only on its own resources and remained closed to most of international relations. In the mid 60s due to a dire situation of Spain economics, the country was forced to open, allowing certain imports while exporting work force to Germany and France. Due to the importance and closeness of France, French started being taught in schools, even though it was usually aught for few years due to the short period of schooling that Spains population were used to. It wasnt until a few years after the restoration of democracy (1978) when the importance of English became obvious and the public school system started adding the teaching of English in public schools. However, the impact of English culture and language was so low, that the efforts to learn the language properly were never high resulting on a rather poor knowledge of the language in the general population. As in most countries that werent colonized by the British, the main sources of American/English culture into Spain were movies and series, however, differently from most countries those popular inputs were dubbed into Spanish, so the language (and especially the phonetics) have kept Englishs impact in the Spanish population to an almost absolute 0. Parents that wanted their kids to develop a better level of English would have to opt for specialized language academies, or participating in exchange programs or trips to native speaking countries. It wasnt until the late 90s, with the massive spreading of the Internet that English finally started made its impact on young Spanish population, however, English still remains as a good asset to find a job and some entertainment, but from apart from that, theres no general appeal for Spaniards to gain a high level in English use. The language is learned because it is a great tool to communicate with international people as they key for global communication, generally detached of the American/British cultural factor that surround the language, concentrating on its usability and potential audience formed by multicultural people. English and the sense of a Global Identity When it comes to specific L2, we find that the English Language has become the most important one by large in terms of geographical distribution of speakers. Though English is only the third language when it comes to native speakers (350 million against Spanish (358 million) and Mandarin (800 million)) (Ethnologue, 2009), if we add second-language speakers and those who learn the language as a foreign language, English, with 900 million speakers, rises to the second position only topped by Mandarin with 1151. However, since only 18% of the Mandarin speakers are non-Chinese speakers and 62% of the English speakers are not native-speakers (L2), and its spoken in more than 123 countries in the world, we can draw the conclusion that English has become the current de facto language of the world. Actually, English has become the current lingua franca of international business, science, technology and aviation (Ding Saunders 2006). A lingua franca, originally Italian for Frankish language, is a language systematically used to communicate between persons not sharing mother tongue, in particular when it is a third language, distinct from both persons mother tongues (Wikipedia   ). Hence, a lingua franca can be thought of as something as a bridge language between different nationalities. However it is not the purpose of this paper to study the historical reasons that have lead to the current situation. Due to the falling power and cultural influence of China in East Asia any aspiring Chinese businessman will learn English as it is already well established as the international business language (Ku Zussman 2010). As such English is incontestably the global lingua franca of the current era of globalization (Ding Saunders 2006). The reasons are various and originate from the colonialism of the British Empire to the standardization and spreading of American entertainment and IT industry. The IT revolution with new means for communication, emerging world markets, outsourcing of production to other countries, and common currencies such as the Euro are all contributing to the globalization of the world (Kilbourne 2002). If the industrialization characterized the 18th and 19th century of the western world, globalization is the trait of today. As such it marks a major turning point in human history as large parts of our daily life are affected to some extent. Activities such as reading the morning news in the wall street journal, taking your Asian ec

Importance of Preserving the Union in John Milton’s Paradise Lost Essay

The Importance of Preserving the Union in Paradise Lost  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   Critics have long argued over the power structure operating in the gender relations of Milton's Paradise Lost. However, to really understand Adam and Eve and the intricacies of their relationship, it is necessary to view them in terms of a union, not as separate people vying for power. Because they are a union of contraries, the power dilemma is a moot point even though a hierarchy exists; it is a hierarchy of knowledge, not of power, and it in no way implies that Adam needs Eve any less than she needs him. Actually, they both need each other equally as much because they each have strengths and weaknesses that are complemented by the other&emdash; this necessarily leads to their interdependency. They are opposites, each with their own limitations (which Milton makes clear particularly through their creation narratives and their pre-fall relationship), who come together to form a very powerful and cohesive union. Everything that Adam and Eve do throughout the story of Par adise Lost, most obviously during and after the Fall, is directed at preserving their union. The balance of their relationship changes after the Fall and allows for the redemption of the union as well as humankind. Milton shows the opposite natures of Adam and Eve throughout their creation narratives. Adam is created during the day, and his creation emphasizes the heat of the sun: As new wak't from soundest sleep Soft on the flourie herb I found me laid In Balmie Sweat, which with his Beames the Sun Soon dri'd. (8.253-56) The sun is both light and heat, and it plays an important role in Adam's creation: "The sun helps creation by drying Adam" (Flannagan 441). Conversely, Ev... ...woman: they are two forces which must remain in balance, or if they change, they must change according to each other and come to terms with a new union. The relationship of Adam and Eve changes greatly in the course of Paradise Lost and though they lose much of what they begin with, they end with what they need: each other and a newly defined union whose terms they both accept.    Works Cited Froula, Christine. "When Eve Reads Milton: Undoing the Canonical Economy." John Milton. Ed. Annabel Patterson. New York: Longman, 1992. 142-164. McColley, Diane Kelsey. Milton's Eve. Chicago: U of Illinois P, 1934. Milton, John. Paradise Lost. Ed. Roy Flannagan. New York: Macmillan, 1993. Webber, Joan Malory. "The Politics of Poetry: Feminism and Paradise Lost." Milton Studies. Vol. 14. Ed. James D. Simmonds. Pittsburgh: U of Pittsburgh P, 1980. 3-24.   

Methods and Techniques Required to Produce Mayonnaise

Making mayonnaise Abtract A combination of oil, water, egg yolk, and stabilizers was combined in an effort to produce mayonnaise. The final emulsion was a result of a trial and error process to perfect the timing and order of the addition of ingredients. The procedure was only attempted once. It was concluded that adding the oil slowly to the egg yolk and adding the stabilizers at the end would produce a mayonnaise similar to manufactured mayonnaise. Introduction The purpose of this experiment is to determine the methods and techniques equired to produce mayonnaise.Mayonnaise is an emulsion, which means that it is a stable combination of two liquids that are immiscible. They key to this concept is that the combination must be stable. Water and oil, for example, do not combine to form an emulsion because of hydrogen bonds that form between each other in water molecules. These bonds prevent oil molecules from getting in. In order to create an emulsion, an emulsifier must be added to th e combination. An emulsifier is a compound that stabilizes emulsions.These emulsifiers, which are also often added to soap, have long chains of carbon and hydrogen atoms with a hydrophilic (water loving) and hydrophobic (water fearing) ends. This allows them to form a stable bridge between the hydrophilic water and the hydrophobic oil. Lecithin, a phospholipid with a hydrophobic head and two hydrophobic tails found in egg yolks, is one example of how emulsifiers can take shape. This is relevant to the production of mayonnaise because mayonnaise is an emulsion legally defined as including â€Å"65% il and egg yolk†.The emulsifying agent in mayonnaise is the egg yolk, which is an emulsion of it's own with †48% water, †16% proteins, †10% lecithin and †13% fats and cholesterol. Low-density lipoproteins (LDL), high-density lipoproteins (HDL) and various other proteins can be found in the yolk. HDL particles require an extra boost to improve their ability to act as an emulsifier because their particles are too large to coat the oil droplets without being separated from another.

Top 5 Reasons Why You DIdnt Get Hired

Top 5 Reasons Why You DIdnt Get Hired Want to know some red flags that will make hiring managers toss your resume to the bottom of the pile? Tim Sackett over at Eremedia offers these 5 dealbreakers- if you see one you recognize in yourself, make a quick fix before you enter  the job market. 1. Messy personal organizationIf a hiring manager  asks you for a copy of your  resume and you  reach into your  briefcase or portfolio (or pocket) and pull out anything crumpled, ripped or otherwise falling apart, it’s a safe inference that your organizational skills and priorities aren’t up to par.2. A troubling social media presenceIf your  social media presence features statements that would reflect poorly on a company or seem to indicate prejudice of any kind, you will more than likely be given  a hard pass.3. Disinterested interview mannersIf you  can’t even muster up enough enthusiasm to interview with some personality, what makes a manager  think you’ll bring your A-game to a regul ar dreary Tuesday?4. Fixation on an ex-employerWhile it’s just as bad to be shifty and mealy-mouthed about your  last employer, if you go on and on about  how your  last job was amazing, someone across the table is likely to be thinking, â€Å"So why are you interviewing with us†5. Bad manners to service employeesIf  you’re  snotty to a  receptionist or unleash a tirade on the barista, you’re likely to be shown the door. An inability to be a good customer speaks volumes about your ability to be a good employee, a good representative of a company, and probably a good person, too.Are you on Mobile? Click here to sign in to your account.  Five Clear Signs You Really Shouldn’t Make That Job Offer  Read More at www.eremedia.com

New Trends in Digital Marketing for 2016

New Trends in Digital Marketing for 2016 New Trends in Digital Marketing for 2016 Content marketing. That’s the term for anything that is done online to promote a company, and its products/services. Also known as digital marketing, it has been going on for years. Companies of all sizes utilize online marketing, and it is in many ways the great equalizer – it is cheap and allows a small startup to grab a huge audience with well-placed, catchy, and engaging content. But digital marketing keeps changing, and those changes are coming more rapidly than many marketers even realize. Here are the new trends that we are already seeing as we move into 2016. What is not changing is this: Consumers will only do business with companies that know and trust. Efforts to build trusting relationships and to get one’s brand to be the one shared and recommended are all intertwined and will continue to be so. Visuals will increase in importance – all kinds of visuals. Photos, images, infographics, and such will become more sophisticated and allow interaction. Interactivity: When consumers are engaged, they remember the brand. And if they are engaged by interacting, they are more inclined to share that interactivity with their communities. Surveys, polls, quizzes and even interactive videos will capture viewers, engage them in fun ways, and cause them to share. Videos: 2016 will be the year of the video. This is the most popular medium for getting information and entertainment to customers and potential customers. Research shows they share videos more than any other content. Marketers will need to meet this demand. Live-Streaming: New apps like Meerkat and Periscope will begin to revolutionize marketing and many other things as well. Consumers demand immediate information, news, and entertainment, and marketers can adapt to this demand by live-streaming their events, their new products, their happy customers, etc. Tracking Technology: Technology will provide big data – data that will continue to let marketers know where their targets are, both digitally and physically. Currently, technology informs marketers when their targets are online, where they are online, and what devices they are using. Now, those targets will be tracked physically as well. Thus, when a known customer of Starbucks walks close to one of their cafes, s/he will receive a tweet that tells him he can get a discount right now on his favorite latte. (Yes, tracking also knows what his favorite latte is). Privacy: Because of the new tracking technology, consumers will become increasingly concerned about their privacy rights. Marketers will have to tread very carefully so as not to offend or look creepy as they continue to target customers. Storytelling: This has been important for some time now, but it will continue to drive effective marketing efforts. People are drawn in by stories, and they are now told in ways other than words. Instagram, for example, has introduced its carousel – a venue for marketers to have a sequential picture/image story to tell. Social Responsibility: Consumers will also demand that the companies they do business with have a sense of being of help to people and to the environment. Marketers will need to publicize the good works that their companies do. It promotes trust, relationships, and good will. Social Media will continue to be the single most important venue for marketing. Marketers will have to stay â€Å"current† as social media changes. For example, Facebook 360 will become a reality, and marketers will need to jump in quickly. It’s difficult to stay on top of all of the major and rapid changes in technology. And every single one of the impacts digital marketing in some way. Successful strategies to promote a brand, develop relationships, and widen a company’s reach will be challenging indeed.

Assessing reliability and credibility of CAM resources Essay

Assessing reliability and credibility of CAM resources - Essay Example With this context, the paper explains the applicability of acupuncture, as a CAM therapy in medical science. The paper duly assesses the reliability and credibility of this practice thereto. Additionally, the paper analyses the credibility of the sources that provide detailed information about the disease online. Acupuncture is one of the oldest forms of treatment under the Chinese traditional medicine practices. The process of medication trails pricking of needles at specific positions of the body, which effectively alters flow of energy into healthier arrays controlling and refreshing the neuron system in a human body. Acupuncture is often argued as effective in curing approximately 40 different types of diseases. Based on these grounds, acupuncture has been recognized as one of the widely effective CAM therapies. The procedure of acupuncture includes the stimulation of therapeutic methods that helps in developing manual therapeutic systems. The process involves stimulation of the body through various processes to relieve the patients from a series of diseases (Tait et al., 2002). It is in this context that the CAM practitioners are compared with the conventional medical doctors. For practicing CAM through acupuncture, practitioner recognition depends on proper accreditation from the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM). Medical doctors who have a valid medical license can avail a certification from the American Academy of Medical Acupuncture. The person availing for a certification of acupuncture completes the necessary curriculum requirements and a tutorial requirement for the apprentice (NCCAOM, 2014). The American Academy of Medical Acupuncture (AAMA) and the NCCAOM are the regulatory bodies that have been verifying the operations of practitioners when practicing acupuncture

Career action plan Coursework Example | Topics and Well Written Essays - 2250 words

Career action plan - Coursework Example It will also have a detailed analysis of the skills/knowledge and experience that would be expected from the particular candidate aspiring for a job. The report further progresses with the development of the CV and the covering letter preparation that would be prepared to demonstrate the skills/knowledge and experience in order to apply for a graduate level job. After that the report will exhibit the gap analysis where the current knowledge and the skills of the applicants will be matched with the requirement that has been identified in the research. At this stage, an attempt will be made to identify the areas where the candidate lacks. The preparation of the career action plan will be carried out where the candidate will show his commitment in order to plug the lacuna. At this section, personal development planning and career related activities will be undertaken. A short conclusion of the overall report will be presented to the reader in order to reflect the feeling on completion o f the overall assignment and exhibit an understanding of the intention to use the career action plan. Since several years the marketing job has been extremely competitive. The marketing industry is growing which is good news for those aspiring to make their careers on marketing. In order to overcome the tough times such as the recent economic slowdown, the companies seek people who can help them to get through this kind of situations. In this case, utilising money for marketing seems to be viable. However, there are certain drawbacks about these marketing jobs as well. Although the job profile seems to be attractive, the candidates have to face tough competition in this field. If the candidate seems to be incredibly hardworking and seeking challenges, then he can get involved into the marketing jobs. As the industry is growing there seems to be greater demand for